Our Purpose

We save people money so they can live better.We do this through offering the best of goods at a reasonable price. That's what we're passionate about, our strengths, and our reason for being.

Our Culture

What is "Culture?" It's how we treat each other and how we treat our clients; it's our special way of doing business. It's what makes us one of Rwanda's most-admired Supermarket.

Beliefs & Values

Our unique culture has helped make Simba supermarket one of Rwanda's most admired Supermarkets. our culture has rested on three basic beliefs. We live out these beliefs every day in the way we serve our customers and each other.

1. Respect for the Individual: We're hardworking, ordinary people who've teamed up to accomplish extraordinary things. While our backgrounds and personal beliefs are very different, we never take each other for granted. We encourage those around us to express their thoughts and ideas. We treat each other with dignity. This is the most basic way we show respect.

2. Service to our Customers: Our customers are the reason we're in business, so we should treat them that way. We offer quality merchandise at the lowest prices, and we do it with the best customer service possible. We look for every opportunity where we can exceed our customers' expectations. That's when we're at our very best.

3. Striving for Excellence: We're proud of our accomplishments but never satisfied. We constantly reach further to bring new ideas and goals to life. We always ask: Is this the best I can do? This demonstrates the passion we have for our business, for our customers, and for our communities.